Rooms with a view will be home to IKEA during H22

This is Magasin 405 and the heart of IKEA at H22. This three story building in the southern harbor of Helsingborg  is our centrer at next years citizen expo. And,  this is where we will discover the future about the first home, to be precise, the affordable first home.

This is also where the visitors will have a fantastic foodcourt, restaurants, bars and and a sundeck with the best view in the whole expo. Oh did we forget to mention the dance hall? And the midsummer flowers surrounding the building? Make a note in your calendar already.

Next summer 31 may to 4 July.

On the waterfront at the old Ocean pier, IKEA is exploring the future of retail, production and creating a meeting place during H22. We want visitors to have a deep and positive experience of a new way of consuming and producing stuff for life at home. One that considers ecology, wellbeing and community. Food and refreshments will go hand in hand with the shopping experience, it’s delicious, exciting and sustainable.

We are curious about

  • Show Utopian thinking – and dreaming BIG!
  • Showcase IKEA’s thinking on the Future of the Home. Home is more than four walls
  • Shorten the gap between manufacturing and customers, we believe that the future of retailing is closely connected to local manufacturing and a more sustainably efficient value chain customers, we believe that the future of retailing is closely connected to local manufacturing and a more sustainably efficient value chain
Don’t steal more letters! This gem of an old building is soon the home of IKEA initiatives like production, food court and shopping with some of the best views in Helsingborg.

When  coffee beans arrived from South America, destined to the local roastery and mills of Zoega, their first destiny was this old warehouse. Abandoned for decades it is currently being restored, without destroying some of its “raw” looks. This is where you will find IKEA during H22. Magasin 405 will house exhibitions from the future of Home, shopping, food court, bars and coffee shops in three floors with some of the best views in Helsingborg. Sunny side only. On the ground floor visitors will also discover how IKEA will introduce small scale production and manufacturing – as close as it gets to the consumer.

Idea sketch – First floor and the staircase.

Our spots at H22

Oceanhamnen

This area will deal with the ‘future of home’, exploring and displaying the future of retail and manufacturing. The Ocean pier will be the key touch point for IKEA at H22.

Fredriksdal

Visitors to the forest will have a deep and positive experience of a new way of outdoor living and connection to nature. The Forest will be developed in collaboration with Universities, architect and design schools.

Drottninghög

Where urban areas transform from closed spaces to shared spaces, there will be a new marketplace, a community kitchen and urban farming, delivering to the above mentioned.