IKEA FESTIVAL Helsingborg
H22 City Expo
30/5–3/7 2022
IKEA FESTIVAL Helsingborg
H22 City Expo
30/5–3/7 2022

SKOGEN at the Ocean Pier

Close to the IKEA hub at Magasin 405 lies an urban forest where you’ll find a future village of flat-pack first homes or dwellings. This is SKOGEN and the result of two major competitions that has been going on between some of the sharpest young creatives on the planet.

The reason for making SKOGEN is multipurposed: The Covid-19 pandemic, mass-migration, rapid urbanization and the devastating impacts of the climate crisis act as a wake-up call. Add to the equation that some 1,3 billion people don’t even have a first home to move to, and you’ll get the whole picture.

All in all, it raises awareness of how urgently we must protect the environment and our common values within it. This new reality has also changed the way we live, move, and work – deeply impacting our routines and the quality of our urban life.  These changes also affect our relationship with nature in our everyday surroundings including our access to it, the values we find in it, and how we interact with it. 

Welcome to SKOGEN, where we’re talented creatives are building hope for the future.

Our spots at H22

Oceanhamnen

This area will deal with the ‘future of home’, exploring and displaying the future of retail and manufacturing. The Ocean pier will be the key touch point for IKEA at H22.

Fredriksdal

Visitors to the forest will have a deep and positive experience of a new way of outdoor living and connection to nature. The Forest will be developed in collaboration with Universities, architect and design schools.

Drottninghög

Where urban areas transform from closed spaces to shared spaces, there will be a new marketplace, a community kitchen and urban farming, delivering to the above mentioned.