Creating a place called home

This is northeast Helsingborg. If you look closely, you might see the near future…

The marketplace with its stalls, sparkling of life. The communal kitchen, busy making meals for delivery and service, The coffee shop and all the meeting places. You might even see the greenery where most of the edibles are grown.”

You are looking at DM. Premiere April 2022 as part of H22

Drottninghög to the world!

In co-creation with the citizen, the city municipality, and local organisations, we create a new attractive place in the east side of Drottninghög where the neighborhood connects with Fredriksdal, Dalhem as well as the new neighborhood Vasatorps Trädgård. The place goes under the name DM and consists of many different ingrediencies, all put together in a flexible container market with a combined urban garden.

We are curious about

  • Connect and open up parts of a segregated city
  • Showcase IKEAs vision of sustainable and affordable homes through engagement in local communities
  • Establish a marketplace, a magnet for food, shopping and events
  • Found a Community
  • Bring pride and respect to the neighbourhood
The development of Drottninghög will be done in close collaboration with the inhabitants and local business entrepreneurs in the area. 
Idea sketch, DM

DM is a place for doing things and that’s clearly mirrors our offer – Eat, Relax, Learn, Meet, Shop, Repair, Grow, Create, Collaborate, Play. Do More.

DM is (almost) always on, from early morning to late evening and there will be different arrangement for different occasions, from an urban office space to an outdoor garden hub. DM demands flexibility and vitality to attractive visitors as well as collaboration partners with ‘something new’. The partners could be businesses who we host and offers products or services to our visitors, or local companies who are engaged in one way or another. DM will have possibility to host for example pop-up stores, secondhand shops, art, handcrafts, flower and fruit markets, repair and remake studios, food-outlets, conference and co-working spaces, cafes and bakeries, barbers and hair saloons and various events.

Our spots at H22

Oceanhamnen

This area will deal with the ‘future of home’, exploring and displaying the future of retail and manufacturing. The Ocean pier will be the key touch point for IKEA at H22.

Fredriksdal

Visitors to the forest will have a deep and positive experience of a new way of outdoor living and connection to nature. The Forest will be developed in collaboration with Universities, architect and design schools.

Drottninghög

Where urban areas transform from closed spaces to shared spaces, there will be a new marketplace, a community kitchen and urban farming, delivering to the above mentioned.