Growing ideas in many different areas
To be able to build sustainable cities in the future we need to think radically different. This is part of the brief during H22, the International city fair held 2022 in Helsingborg. The participation from IKEA is a long term, starting now, manifested during the city fair in Helsingborg May 30 – July 3 summer of 2022, but hopefully longer lasting. We are looking at three main areas where we will build, fund and explore, but the level of engagement will include countless areas. Read more about the different areas where we are present, visibly and invisibly.
This area will deal with the ‘future of home’, exploring and displaying the future of retail and manufacturing. The Ocean pier will be the key touch point for IKEA at H22.
Visitors to the forest will have a deep and positive experience of a new way of outdoor living and connection to nature. The Forest will be developed in collaboration with Universities, architect and design schools.