We are curious about the future life at home.

News / 24 Jun. 2021

Sustainable growth in collaboration with the local waste plant

The IKEA involvement at H22 is growing, each day, quite literary. And now with the help of biochar it will grow even better in the newly founded flower beds that will surround the IKEA pavilion Magasinet in the harbor. As trials are being done right now, we are ensuring that fantastic midsummer flowers will blossom in 2022 as well as creating a carbon sequestration, funnily enough.

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The Oracle Podcast / 4 Oct. 2021

Oskar Kihlborg

Oskar Kihlborg is an adventurer who’s involved in several different organizations dedicated to raising awareness about climate change and helping ordinary people to be a part of the solution moving forward. In this episode of The Oracle, Oskar tells us about some of his journeys and the lessons he’s learned from them, and about the power people can have when it comes to making a change in the world.

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30.5–3.7 2022

Welcome to the digital home of IKEA at H22. Here you will find exciting content showing the lead up to the fair, including our podcast, The Oracle, where you can listen to some of the brightest minds in the world share their visions on how to meet the challenges that face us today.

H22 is quite an undertaking for us at IKEA, working at the scale of a whole city is a real privilege. With so much to get done, one of our IKEA core values is essential – collaboration. Making the event a success depends on us working with not just with the citizens of Helsingborg, but with creative people from all over the world, and across our IKEA network.

To keep up to date with how and who we are working with sign up to our newsletter.

The Future of the Affordable Home

By 2030 we will have 40% more single households than today. More than 150 million people move to their first home every year and many more change home for different reasons. A lot of these people have very limited means and usually have to move from space to space more than once a year.

We are curious about

  • How an affordable home for the next generation would look like?
  • What will be important for the next generation and how this will affect their homes?
  • What make sense to own and what can you share?
  • What should the future home cost?
  • Where are the boundaries to what we call home?

The Future of Food and Togetherness in the Home

Most people enjoy experimenting with food from different cultures. Three out of four millennials take photos of their food before eating. They want to hang out with their family, friends and peers and enjoy experiences that works with their values and interests.

We are curious about

  • Food projects that deliver on health and sustainability and thus well being
  • If and how we can help take on tasks along the whole value chain – from farm to producing to shop to distribution to table.
  • The next generation, that demands a new delicious, honest, sustainable, friendly and generous experience
  • How we can help creating a whole new fresh take on Food and Togetherness in the home.
  • Where are the boundaries to what we call home?

The Future of Health, Sustainability and Wellbeing in the Home

Today, people with thin wallets have the hardest time affording healthy and sustainable products and services. IKEA has a real possibility to change this. Our scale enables efficient production, transport and distribution, and the ability to transform entire industries towards healthier and more sustainable practices.

We are curious about

  • Solutions that enable people to reduce their environmental impact
  • Products that increase everyday wellbeing and health.
  • Sustainable manufacturing, closer to the end customer
  • How we can encourage people to move around more

The Future of Shopping in the City and at Home

Cities have more empty windows at street level, than ever before. We have all noticed how much of the ease and joy of shopping has moved in to the palm of our hands,  but is this really the future of retail or is there more out there?

We are curious about

  • How people will shop in city environments and from their homes in the future.
  • What will be an inspiring future IKEA shopping experience in big citys?
  • What will the future logistical solutions look like?
  • How production and manufacturing can be moved closer to the shopping experience.

Follow the process

Follow the places


This area will deal with the ‘future of home’, exploring and displaying the future of retail and manufacturing. The Ocean pier will be the key touch point for IKEA at H22.


Visitors to the forest will have a deep and positive experience of a new way of outdoor living and connection to nature. The Forest will be developed in collaboration with Universities, architect and design schools.


Where urban areas transform from closed spaces to shared spaces, there will be a new marketplace, a community kitchen and urban farming, delivering to the above mentioned.


Follow the podcast

4 Oct. 2021

Oskar Kihlborg


22 Sep. 2021

Johan Kuylenstierna


6 Aug. 2021

Neel Tamhane


23 Jul. 2021

Ida Hallgren


14 Jul. 2021

Zeynep Erdal


24 Jun. 2021

Gitanjali Rao


17 Jun. 2021

Josephine Forsman


7 Jun. 2021

Micael Dahlen


7 Jun. 2021

Melissa Wijngaarden