Timbuktu & Damn!
The summer of 2022 includes a big happening in Helsingborg: H22. It’s an incarnation of big expo that happens around Sweden every few years (Bomässan). Helsingborg hosted it in 1955, 1999 and this time, 2022.
There is a digital spinn-off called Hex22, created by Hetch and AI Sweden. IKEA was invited to take part and we did!
She is a self proclaimed academic activist, she tells us how a lifetime of feeling like an outsider has helped to shape her view of not only business and sustainability – but the world as a whole. Emma is a teacher and associate professor at Stockholm school of economics.
In this episode of The Oracle Emma talks about the importance of stepping out of our own comfort zones – our so-called bubbles, and listen to what’s going on around us.